People focus a lot on managed marketing services and forget to look at their strategy. Companies think just because they hire a marketing agency, the agency is going to handle everything for them.

Agencies are designed to fulfill 90% of the time and strategize 10% of the time. Strategizing usually takes place during the on-boarding part which is usually when you first sign with an agency.

Ask yourself this: If you have worked with a marketing agency, have you ever felt like they didn't know how to market your product or service?

Have you felt like they cookie cut the strategy they made for another company and plug you right in to it?

If you have said yes to either or both these questions then you may need a marketing strategist.

Having someone manage your marketing so you don't have to is great and you should do it! Although, those are just vehicles, not marketing strategy solutions.

You need to create a definitive marketing strategy and then use the marketing channels/vehicles to execute your marketing strategy.

As a business owner, you don't need to be an expert at everything you do.. But if you know the game plan for your marketing, you can gain clarity and even offer strategy to supplement your marketing plan.

At the end of the day, you want a great marketing plan to proves to increase business and works but sometimes you need someone to bounce ideas off of and get advice on what to do next.

Having a dedicated marketing consultant can offer you an on demand person who you can consult with at any times.

Get your burning questions answered and get peace of mind knowing you have a support system for your sales and marketing.

What if something happens out of the blue and your current marketing strategy is no longer working and your ROI tanks?

Now what do you do?

Remember this... Marketing strategies are unique and marketing fundamentals NEVER change regardless of industry or business.